e-Marketing
40% OFF – HostGator 4th of July Promotion
On July 4th, 2011, HostGator will be offering 40% OFF ALL hosting plans and ALL Term lengths.
Here are some notes about the promotion:
1 Day only (Ends at 11:59PM CST)
40% Off the FIRST INVOICE of all plans and all terms lengths. Please note VPS and Dedicated are only available for 1 month so the discount will apply to only the first month (first invoice).
Existing clients CAN take advantage of this offer. They will be required to add a new/additional hosting account and keep both the non-discounted plan (current/old plan) + this new, discounted plan active for the length of the term selected on the new plan in order to continue to receive the discounted rate.
Click on the banner to register:
Mobile Applications Surpasses Desktop and Mobile Web Consumption
According to a today’s report by Flurry, Mobile Applications officially surpasses Desktop and Mobile Web Consumption.
Mobile Applications Surpasses Desktop and Mobile Web Consumption. Source: Flurry
Internet Advertising Surpasses Print Advertising: 2010 IAB Internet Advertising revenue report
2010 IAB Internet Advertising revenue report download
According to the 2010 IAB Internet Advertising revenue report that has just been released in April 2011, Internet Advertising has officially Surpassed the Newspaper Advertising. This is a milestone for advertising on the internet. The news has been reported earlier by some online marketer such as emarketer, however, this is the official announcement recognized by the IAB.
Internet Advertising Surpasses Newspaper Advertising in 2010
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China Online Advertising 2010 Report
Below are the China E-marketing 2010 Report by J.P. Morgan in the “Nothing But Net – 2010 Internet Investment Guide” Report released on January 2010.
The online ad market still only accounts for a small portion of China’s overall ad market (still around 10%). We forecast the online ad market to witness 35% Y/Y growth in 2010, to reach Rmb19.3B (US$2.8B) and 34% Y/Y growth in 2011 to
reach Rmb25.8B (US$3.8B).
China Online Advertising Market Forecast from 2005 to 2011. Source: J.P. Morgan
Search Ad Likely to Grow Faster than Brand Ad.
We expect search advertising to see stronger growth in 2010 than brand advertising. From a top-down perspective, search ad is still ~50% of the total online ad market in China. This compares with 67% in the US. As such, we still see room to grow.
From a bottom-up perspective, we expect: 1) higher adoption of pay-for-performance advertising, 2) search usage to increase with the growing eCommerce market, and 3) use of search ads as a brand advertising tool.