e-Marketing
China Online payment Statistics 2010
As of June 2010, the utilization rate of online payment in China is 30.5% and the number of users is 128.1 million, with an increase of 36.2% in the half year. It remains the web application with the fastest growth of users.
China Online payment Statistics 2010. Source: The 26th Statistical Report on Internet Development in China
The reasons for rapid growth of online payment mainly include: firstly, web shopping rapidly increase and promotes the fast growth of online payment. Secondly, the support scope of online payment becomes extensive. In variety, more and more enterprises opened the services of online payment of water, electricity and gas fees, etc. In area, not only first tier cities but a large number of second/third tier cities expand their online payment methods. Thirdly, the online applications between enterprises become more extensive. The much deeper extent of enterprise informization and upgrading of hardware and software facilities all speeds up the upgrading of enterprise information flow; the capital flowing between more and more enterprises tend to be conducted by way of online payment.
China Internet Users Statistics
China Internet 2010 Report; China Internet Report.
According to the “Statistical Report on Internet Development in China” Published by China Internet Network Information Center (CNNIC) on July, 2010:
- Up to June, 2010, the number of net citizens in China has reached 420 million, exceeding the point of 400 million, with an increase of 36 million compared to the end of 2009. The popularity rate of internet has climbed up to 31.8%, with an increase of 2.9% compared to the end of 2009.
China Internet Users Statistics. Source: CNNIC (June 2010)
Why use Search Advertising?
Search Advertising or Search engine marketing is widely used for the following reasons. Do I miss anything? Feedback is welcome!
• Advertisements are very targeted, since the searcher enters a key word or phrase describing the information he would like to receive.
• The searcher is very receptive to looking at advertisements since information gathering is the focus of his activity (this contrasts television ads or radio ads, where the main focus of the viewer is on being entertained).
• Search advertisements have significant reach given the large volume of searches conducted.
Why use display advertising
What is display advertising?
Display advertising, also known as graphical advertising, includes all forms of advertising excluding search. Thus a range of advertisements from traditional banner ads to video and lead generation are included in this category. Because of the range included in this category, it is more difficult to make generalizations about graphical ad characteristics.
Below is the definition of display advertising from Wiki:
Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Characteristics of Display advertising:
A final consideration in graphical advertising is the specifics of the advertisement. Banner ads can be found in a variety of size and shapes, can be in video form, and can be incorporated into pop-ups. Positioning on the web page is also a key concern. These factors are all important in the consideration of setting a price for the advertisement.
Read the rest of this entry »