Ecommerce purchases made rises 25 percen
According to a recent report by IMRG and Capgemini, number of purchases made on ecommerce websites has increased by 25 percent in May 2010. This is the highest ratio since June 2008, before the global economic recession was in its worst days.
The companies believe that the World Cup played a significant role, as the global interest has driven sales in a number of sectors offering goods related to the World Cup. Further evidence of this is that the website for FIFA was the 109th most frequently visited website globally between June 5 and June 12, according to Experian Hitwise.
“With recent research suggesting that over half of consumers believe the economy is now recovering from the recession, it is evident that e-retailers have already started to benefit from an increase in consumer spending,” Tina Spooner, director of information at IMRG Capgemini said, according to BluHalo.
The numbers support claims made by Forrester Research earlier this year, which stated that ecommerce would grow to a $250-billion-per-year industry by 2015 as more people get broadband access and even more gain comfort with spending money on the web.
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